BYREDO

Have you heard of Byredo? I discovered the Stockholm-based

fragrance house last weekend in a boutique in Amsterdam. I

couldn't stop thinking about the scents and the super cool

minimalist packaging until I finally caved and bought Blanche,

partly because it smells like heaven, but mostly because this

is its description in the box: 

"Sun filters through morning-fresh air, through breezy linen

curtains; it washes mutedly over the room across the pale wood

floors, onto her bare shoulder; it brushes her cheek, illuminates

her silhouette. A young child's laughter echoes from the other room.

The day is new. And all is before us."

AND THAT IS EXACTLY WHAT IT SMELLS LIKE.

TOP: WHITE ROSE, PINK PEPPER, ALDEHYDE

HEART: VIOLET, NEROLI, PEONY

BASE: BLONDE WOODS, SANDALWOOD, MUSK

Here is a peek at the Stockholm boutique...

     

Images via

...and a cool piece on the company's founder, Ben Gorham,

a Swedish pro-basketball player turned perfumer.

Image via

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