Have you heard of Byredo? I discovered the Stockholm-based
fragrance house last weekend in a boutique in Amsterdam. I
couldn't stop thinking about the scents and the super cool
minimalist packaging until I finally caved and bought Blanche,
partly because it smells like heaven, but mostly because this
is its description in the box:
"Sun filters through morning-fresh air, through breezy linen
curtains; it washes mutedly over the room across the pale wood
floors, onto her bare shoulder; it brushes her cheek, illuminates
her silhouette. A young child's laughter echoes from the other room.
The day is new. And all is before us."
AND THAT IS EXACTLY WHAT IT SMELLS LIKE.
TOP: WHITE ROSE, PINK PEPPER, ALDEHYDE
HEART: VIOLET, NEROLI, PEONY
...and a cool piece on the company's founder, Ben Gorham,
a Swedish pro-basketball player turned perfumer.